The BBA in Digital Marketing program, offered in collaboration with IIDE (Indian Institute of Digital Education), equips students with comprehensive knowledge of the digital marketing landscape. Through a well-structured curriculum, students gain expertise in SEO, social media marketing, paid advertising, analytics, and content creation, along with hands-on projects and case studies. With the academic support of IIDE, students have access to industry-relevant tools and strategies that help them stay ahead in the rapidly evolving digital world.