Course Details: The BBA (Hons. / Hons. with Research) in Digital Marketing program, offered in academic partnership with IIDE, provides an in-depth understanding of digital marketing strategies, tools, and analytics. This course equips students with the knowledge required to excel in the rapidly evolving digital marketing landscape, covering areas such as SEO, social media marketing, content marketing, and data analytics. The program combines theory with hands-on experience, preparing students to manage and execute effective digital marketing campaigns.