About Course
The Bachelor in Digital Marketing (BDM) is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge needed to succeed in the rapidly growing digital marketing industry. This course offers a deep dive into various aspects of online marketing, from search engine optimization (SEO) and social media marketing (SMM) to content creation and data analytics. Throughout the course, students will gain hands-on experience with industry-standard tools and platforms, learning how to craft effective marketing strategies, engage with online audiences, and measure campaign performance. The program blends theoretical knowledge with practical applications to ensure students are prepared for real-world challenges in digital marketing.
Benefits
The Bachelor in Digital Marketing (BDM) offers numerous benefits for students aiming to build a successful career in the digital landscape. As the world becomes increasingly reliant on the internet for business and communication, the demand for skilled digital marketing professionals continues to rise. This course equips students with cutting-edge knowledge of digital marketing strategies, tools, and platforms, making them highly competitive in the job market. Through practical learning experiences, students can develop expertise in areas such as SEO, social media marketing, and content creation, which are essential for driving online engagement and business growth. Additionally, the program fosters critical thinking and data-driven decision-making, ensuring graduates are capable of analyzing market trends, measuring campaign performance, and optimizing strategies. By completing the BDM course, students not only gain a comprehensive understanding of the digital marketing industry but also open doors to various career opportunities in sectors like e-commerce, advertising, and brand management.Curriculum
- Year 1:
- Principles of Marketing
- Fundamentals of Sales
- Business Communication
- Consumer Behavior
- Year 2:
- Digital Marketing
- Retail Management
- Sales Negotiation & Pitching
- Marketing Analytics
- Year 3:
- Brand Management
- Strategic Marketing
- Customer Relationship Management
- Capstone Project & Internship
Placements
- Dedicated placement assistance through the PureProfessional Career Cell
- Tie-ups with marketing agencies, FMCG firms, ed-tech companies, and startups
- Average package: ₹3.5 – ₹6 LPA (may vary by experience and skill)
- Roles offered: Sales Executive, Marketing Analyst, Digital Marketing Executive, Brand Associate, Business Development Manager
Eligibility
- 10+2 pass (any stream) from a recognized board
- Basic communication and computer skills recommended
- No age limit for application
Admission Process
- Fill the online application form on the PureProfessional LMS portal
- Upload required documents (10+2 mark sheet, ID proof, photo)
- Application review by admissions team
- Pay the registration fee to confirm your seat
- Receive LMS login and course onboarding details
Education Loan
Education loan are Available
Worth It?
Absolutely. The BMS program is designed for students looking to build a strong foundation in both traditional and modern marketing techniques. Whether you aim to work in a company or start your own venture, this course equips you with the necessary skills, certification, and support to thrive in today’s competitive market.
